Wear Your Truth with the Into The Wine Not The Label Shirt That Celebrates Pansexuality and the Power of Loving Beyond Labels. Looking for a shirt that’s minimalist in style but bold in meaning? The Into The Wine Not The Label Shirt is the perfect addition to your wardrobe if you value self-expression, inclusive identity, and modern design. Originally popularized by the unforgettable David Rose in Schitt’s Creek, this phrase has grown into a beloved metaphor for pansexuality—and a broader philosophy of love without boundaries.

Into The Wine Not The Label Shirt – Show the World You Love Authentically and Beyond Labels

The design is simple: clean, classic typography stating a message that resonates with thousands. But what it communicates is powerful. “Into the wine” means attraction to a person’s inner qualities—their energy, values, and personality. “Not the label” reminds us that appearance and gender don’t define who we’re drawn to. It’s a message that speaks to the heart of pansexuality, but also resonates with anyone who believes in authentic, label-free connection.

Perfect for Pride events, casual days out, or just lounging at home with your favorite show on, this Into The Wine Not The Label Shirt is both meaningful and fashion-forward. It’s the kind of garment that invites conversations, sparks curiosity, and encourages acceptance—all without saying a word beyond the printed message.

So whether you’re shopping for yourself or looking for the perfect gift for someone who embraces identity with pride and love with openness, the Into The Wine Not The Label Shirt offers a powerful reminder that who we are drawn to is more about what’s inside than what’s on the surface. It’s more than a shirt. It’s a perspective—and one worth sharing.